At The Jenelle Group, our team can help turn your corporate event into an annual affair. We are passionate about creating meaningful experiences.
Corporate events are essential to a business. Events such as executive offsites, luncheons and company retreats help maintain, build and create lasting relationships that are key when it comes to the growth of an organization.
Hosting such functions allows you to strengthen ties with clients, partners, and employees. It can be used to show off a company’s achievements, demonstrate corporate values, and/or launch upcoming products.
Many companies host corporate events throughout the year, each with its own style. But how can you turn your next corporate event into an annual affair?
Choose a Venue That is Easy to Access
When it comes to event planning, picking a location is key because it will help you bring your vision to life, making you stand out. Though it might be tempting to select a location based on positive reviews or knowing that it may become popular, we don’t recommend it. In order to turn your next corporate event into an annual affair, choose a site that matches the purpose of your event. If you are hosting an in-person event, we recommend picking a venue that is central and convenient for most of your attendees.
However, don’t forget about the possibility of turning your event into a hybrid or virtual annual conference. With either option, those who are unable to attend the event in person will have the chance to participate. In addition, this will give you to invite more people.
Give Your Attendees an Immersive Experience
If you have attended corporate events before, you know business events are not always about high-end venues. Attendees like to share their experiences during the function as well. To turn your next corporate event into an annual affair, it’s important to make your event stand out from the crowd.
One way to do this is by giving your audience an immersive experience. Using this method can help build brand credibility and customer loyalty. An immersive experience can be created through music, art, fashion, or even unseen technology. Remember, don’t oversell your product or brand. The more positive comments there are during and after an event, the more successful it is seen.
Engage Your Audience in a Unique Manner
Maximize the engagement of your attendees through all their senses. Try to create an event that touches all their senses, not just one. Surprise people through great food, decor that matches/speaks to the brand, and by having branded merchandise. You can also have booths set up for customers to learn about different sponsors or get photographers to take fun photos you can use to promote future events.
Make it Easy on Your Attendees from Start to Finish
Simplify things for your participants from start to finish. This can mean streamlining the experience by setting up a landing page with all the information about the event and a simple method to register. Keep communication channels easy and accessible such as posting everything on your organization’s social media or sending out information through emails. Have an online platform ready for those who can’t attend the event in person.
Trigger Emotions to Create a Memorable Event
Go the extra mile to turn your next corporate event into an annual affair, and build an event that will have an emotional impact on your participants. Though it may not seem significant, however, it can play a substantial part in your event. Think of the event as a story you’re trying to tell. If you tell the story right, there will be a singular moment that connects with your audience emotionally. Having this moment can make your event stand out for them.
Showcase Your Company’s Branding Relationships
Business events are excellent advertising opportunities. Like any promotional opportunity, they can help build credibility when it comes to a brand, or attract new clients who are mid-search for something new. Take the time to showcase your business relationships, such as the influencers you have worked with or other well-known leaders within your industry.
Make Your Event A Place to Make Connections
When you are hosting an event, you are not just representing your brand but giving people the opportunity to network. Therefore, it is key to plan and invite your business partners, loyal customers, and special guests together. Create time and space at your event for people to learn and connect with each other.
Maximize on All Your Social Channels
Every corporate event needs social media hype before, during, and after it. Make people aware of what they’re missing out on. There are lots of easy ways this can be achieved:
- Create rich and informative content about your event
- Reach out to industry leaders and get them to support your event
- Get clients and attendees to post on social media that they’re attending
- Create hashtags
- Have people share their experiences during the event
- Reshare tagged content on your business’s social media channels.
- Live stream parts of the function
- Build activities throughout the event encouraging attendees to share the event in real-time
With a rich immersive experience, attendees will be encouraged to share their thoughts related to the event through social media or other communication methods.
Keep the Annual Event Fresh
Keep the annual event you host fresh. A simple way to achieve this is through re-invention. Focus on your company’s growth and what’s to come in the future. Don’t be afraid to integrate your organization’s culture and personality.
Turning an event into an annual affair can be a big task to take on. However, with the tips and tricks, managing this goal will become simpler and easier.
At The Jenelle Group, we are here to make sure your next event becomes your business’s annual affair. Our strategic approach and passion for creating meaningful human experiences drive us to think like a participant in every way, executing events for brands such as The Wall Street Journal, Globe & Mail, Cadillac Fairview, Ataccama, The Daniels Corporation, Vistaprint, and more! To help you plan your next annual affair, contact our team today.
