The Jenelle Group | Toronto Event Production

Purpose-driven work

The Jenelle Group, Inc. is an award-winning women and minority-led experiential event production team dedicated to executing authentic, diverse, and industry-leading digital and in-person brand experiences. Our strategic approach and passion for creating meaningful human experiences drive us to think like a participant in every way, executing events for brands such as The Wall Street Journal, Globe & Mail, Cadillac Fairview, Ataccama, The Daniels Corporation, Vistaprint, and more!

Led by our Event Director, Alicia Jenelle, our team of Experience Designers and Producers are dedicated to cultivating meaningful partnerships, aligning business objectives with innovative strategies, executing big ideas that grow brands and initiatives, and inspiring trust and loyalty in their communities. We are an extension of the partners we work with. Whether you only require freelance support for one element of the event or management of the entire experience, we have you covered!

Workflow

Our workflow is designed to connect brands with their community. It is rooted in understanding the business needs (marketing and communication goals) and applying creative and strategic thinking to key milestones throughout the event journey to bring your objectives to fruition.

Strategic Ideation

At the heart of The Jenelle Group is Alicia Jenelle, a visionary and driving force in event production. Alicia’s journey began in audiovisuals, where she honed her skills and developed a passion for crafting transformative experiences that unite people around shared goals. As Event Director, she doesn’t just lead; she inspires, weaving innovative strategies and building partnerships that align with each client’s vision. Alicia’s story is one of breaking barriers—she serves as a beacon of representation and resilience, inspiring underrepresented individuals within the industry.

Our workflow reflects Alicia’s passion for purposeful, impactful events. We start with deep dives into audience insights, setting data-driven goals, developing budgets, and selecting tailored strategies that speak directly to the target market. With a strong foundation in place, we move into the exciting phase of strategic ideation and design, bringing each project to life with imagination and precision, crafting experiences that resonate on a personal and memorable level.

Design

Our inspiration is fueled by the event journey. We work with you to design memorable moments for each milestone of the experience – from the pre-event comms teaser video to post-event thank yous, and everything in between.

Create

Through the art of storytelling, we breathe life into your audience’s experience. Tying each touchpoint back to your key messages, in real life (IRL) and digital.