How The Jenelle Group can expertly integrate digital into your in-person event. Our specialty is executing industry-leading hybrid experiences.
2023 is undoubtedly the year events are coming back with a bang. However, integrating digital into your in-person event is the best way to ensure your event will exceed attendees’ expectations.
As a result, event planners like The Jenelle Group are prepared to expertly manage these interactions for clients. Our mission is to provide experiential creative and event solutions for brands and agencies worldwide.
Here are seven ways The Jenelle Group can expertly integrate digital into your in-person event in 2023.
#1. Use a QR code system for event check-in and registration
QR codes are the perfect tool for streamlining event check-in and registration, and these days, it’s how people are expecting to turn up and navigate your event.
Gone are the days of waiting in long queues with physical tickets that need plentiful numbers of staff to check over and confirm.
QR codes are a safe, fast, and efficient alternative when it comes to capturing vital data while providing a modern and convenient user experience. But don’t think this is a simple entry pass – they can do so much more.
- QR codes help reduce lines and avoid the hassle of manually processing attendees
- Track when attendees arrive in real-time, helping you monitor numbers precisely
- Log any payments or donations made at the event
- Make it easier to track everyone in case of an emergency
All of this combined means greater security for everyone attending your events. What’s more, setting up a QR system takes next-to-no time to set up; all you need is some software, and you’re good to go!
#2. Create an app for your event that includes a schedule, map, and social media integration
Planning a successful event can be tough – one of the most important tasks is ensuring all your guests have easy access to the vital information they need throughout the day.
Otherwise, you need staff set up all over your event to fill people in on the schedule, who’s talking when, when the special events are, and where everything is. The larger your event, the more problems this can cause.
Instead, creating an app for your event that includes a schedule, map and social media integration makes things much easier.
Your guests will have up-to-date info, such as changes to the timetable or location, and when the food’s being served, right in their pocket, with no complicated instructions to follow. If there are any changes along the way, you can send a push notification to ensure everyone’s on the same page.
Plus, an app allows attendees to link their favourite accounts, easily sharing your event’s activities on social media and keeping everyone updated in real-time!
Fewer headaches when it comes to planning an event? Count us in!
#3. Live stream or recorded sessions for those who can’t attend in person
Livestreaming and playing recorded sessions for those who can’t attend in person is a great way to stay up to date with the latest developments in any given field. Nowadays, many people expect this from an event, and it’s a great way to take your event to a global level.
For working professionals, being able to access content whenever they have time can be incredibly helpful, even if it means attending an event virtually.
Live streams and pre-recorded sessions also remove any distance barriers that may have previously been present.
Digital events put the entire world at your fingertips, meaning anyone can attend, no matter where they’re based. They are also useful for those who may not feel comfortable attending in person, providing a limitless platform for learning and growth.
Overall, live streams or recorded sessions offer many benefits for everyone involved!
#4. Use drones to capture your event space
Okay, if you’re looking to add a bit of pizzazz to your event, why not get a drone or two in to capture the joys of the day from a new and exciting angle?
Using drones to capture aerial footage of your event space is an incredibly exciting way to document your event.
Not only will you be able to capture stunning visuals from a unique perspective, but you can also showcase your venue in all its glory from the skies above. This is absolutely perfect for having promotional content for marketing the event the following year.
The footage captured will provide an impressive demonstration of scale and will allow viewers to gain an appreciation for the intricate details of your event space that wouldn’t be possible otherwise.
Furthermore, it’s a cost-effective way to make sure you have the best shot possible!
You only have to watch drone footage from a music event to see exactly how the final product feels.
#5. Use digital services to streamline sign-up campaigns
Digital services are quickly becoming a must-have for businesses and organizations looking to streamline their sign-up campaigns. This is all before the event has even started, and anyone who’s organized an event before will know how painful it can be to handle everyone’s queries and the sign-up process manually.
Digitizing and automating everything saves you time, but it can also make the process more efficient. For example, online forms and automated emails simplify the process of receiving contact information from users and make it easier to store and access data quickly.
Plus, digital tools like CRM integration and segmentation allow you to learn more about your customer base and target your marketing campaigns more effectively. By taking advantage of these powerful digital services, sign-up campaigns can be completed in less time with better results.
#6. Offer live translation services using state-of-the-art tech
Hosting an event with international speakers or attendees can be difficult, but with state-of-the-art technology, offering live translation services to bridge any language barrier has never been easier.
With just the touch of a button, every word spoken in real-time will be translated, so everyone in attendance is able to experience the same meaningful discussion, no matter what language it’s spoken in.
To ensure you’re making the most of the technology available to you, hiring a qualified technician to operate and manage the tech equipment during your event is strongly recommended.
Empower yourself and your guests by providing a platform for communication regardless of geography or native tongue. Invest in modern technology to offer live translation services and make sure everyone can participate in all aspects of your event.
#7. Make use of hologram technology
This tip might seem a little out there and crazy, and you may be struggling to even think of ways that you could use hologram technology in your upcoming event.
However, this tech is becoming more versatile than ever, and it’s worth considering if you’re looking for a great way to give your event an extra wow factor.
From product demonstrations and marketing campaigns to displaying 3D visuals of speakers – holograms can take any event to the next level. Not only do they create an immersive experience for attendees, but they also provide greater engagement through their interactive elements.
Furthermore, this type of technology is relatively easy to deploy and cost-effective, making it an excellent option for those looking to add some extra spark to their event. With holograms, the possibilities are endless!
Integrate digital into your in-person event
Technology continues to evolve, giving us new and more efficient ways to share content with event attendees.
From in-app polls and surveys to live-streaming content, opportunities for integrating technology into your event are endless. Not only will it provide an immense benefit regardless of the size of your space — it can also help you build new relationships and strengthen existing ones by taking advantage of modern networking platforms.
Looking to bring your upcoming event to life?
The team at The Jenelle Group are seasoned event management professionals who have a wealth of experience when it comes to creating hybrid experiences. We strive for excellence when it comes to delighting our clients and exceeding expectations.
Contact us today if you want to integrate digital into your next in-person event. Our specialty is executing authentic, diverse, and industry-leading virtual and in-person brand experiences.
